Search engine marketing (SEM) has emerged as one of the most important aspects of promotion in the digital age.  When an individual performs a keyword search, the provider (Google, Facebook, Bing, etc.) returns a series of search engine results pages (SERPs).  Where your lisitng is located in the multitude of results, and how closely your copy matches the needs of the searcher, has a direct correlation to your sales.  Period. 

Search engine optimization (SEO) is the fundamental process of making sure that your listing is returned at the top of a relevant SERP.  These "natural" results, deemed the best match to the keyword by the search engine's algorithm, are termed organic results.  Therefore, the goal of of SEO is to own the top organic results for your desired keywords.

Search providers like Google have built fortunes by selling synthetic results--paid listings--on most every SERP.  Search campaigns, such as those run through Ad Words, allow a brand to reach beyond the rank it can consistently acheive through SEO alone.  Managing a paid search campaign in conjunction with the ongoing optimization of natural search rank is proven to yeild combined results greater than focusing on organic or synthetic efforts.

Search engine marketing used to be considered a "bottom of the funnel" activity, meaning that the query itself indicated a transaction was imminent.  While this is often true, consumers increasingly use the 'Net for research, often beginning months prior to a purchase.  Furthermore, we know that many online advertising campaigns will trigger a search, even if that ad impression did not produce a click. 

Metromojo combines online advertising and search engine marketing into an effective strategy for moving your consumer through the sales funnel.  Please use the form below to learn more.